Website Maintenance: Why Fribourg Businesses Can No Longer Do Without It
A website without maintenance is like a car without a service. Discover why maintenance is essential for Fribourg SMEs.
Website Maintenance: Why Fribourg Businesses Can No Longer Do Without It
You've invested in a professional website for your business in Fribourg — great. But is anyone looking after it day-to-day? Web maintenance is often the poor relation of the digital budget. Yet it's what makes the difference between a site that performs and a site that declines.
What Is Website Maintenance?
Web maintenance covers all the regular actions needed to keep your site:
- Secure: security patches, SSL certificates up to date
- Performing: optimised load times, monitored server
- Up to date: fresh content, maintained technologies
- Functional: broken links fixed, forms tested
The Risks of an Unmaintained Site
Security vulnerabilities
An outdated WordPress site is an easy target for hackers. In 2025, 43% of cyberattacks targeted SMEs. Unpatched CMS are the number one point of entry.
Falling search rankings
Google penalises slow, outdated or technically broken sites. Without maintenance, your position in search results deteriorates month after month.
Poor image
A site with broken images, 404 errors or outdated information gives an impression of neglect. Visitors will conclude your business is too.
Repair costs
Neglecting maintenance means exposing yourself to a hefty bill when a serious problem occurs. Prevention always costs less than cure.
How Much Does It Cost?
Web maintenance is far more affordable than you'd think:
| Plan | Includes | Price |
|---|---|---|
| nickel. Basic | Hosting + domain + email + basic support | from CHF 180/year |
| nickel. Care | Basic + monitoring + updates + 60 min modifications/month | from CHF 420/year |
| nickel. Care App | Care for Next.js/React applications | from CHF 600/year |
Per month, the Basic plan is the equivalent of a coffee a day.
Signs It's Time to Get Maintenance
- Your site takes more than 3 seconds to load
- You don't know which version of WordPress/PHP is running
- You have no automatic backups
- Your SSL certificate has expired (red padlock in the browser)
- Pages return 404 errors
- Your last content update was more than 6 months ago
Why Fribourg SMEs Trust Us
The canton of Fribourg is a fabric of dynamic SMEs — artisans, shopkeepers, freelancers. At nickel., we understand their constraints: limited budgets, lack of time, need for simplicity.
Our maintenance service is designed to be invisible: you don't worry about anything, your site runs perfectly, and we intervene proactively before problems arise.
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