Figaro Coiffure
Châtel-St-DenisFull rebranding and custom website, with in-depth local SEO work.
Search engine optimisation
Showing up when someone in your area searches for what you do. No magic formula, and no promise of first place.
What SEO can and cannot do
Let us be blunt: nobody can guarantee you first place on Google, and anyone promising it is telling you a story. What we can do is remove technical obstacles, structure the site so it is understood, and produce the content your customers actually search for.
For a local business, the decisive factor often sits outside the site: a complete, verified Google Business Profile weighs heavily on 'near me' searches. That is the first lever we look at, and often the most profitable.
Then comes the site itself: a readable structure, titles matching real searches, pages that deserve to exist. We work from your Search Console data, not from intuition — that is what lets us say after three months whether it worked.
What you get
Technical audit: speed, mobile, indexing
Google Business Profile created or corrected
Structure and titles aligned with real searches
Structured data for rich results
Search Console tracking with a readable report
Prioritised content recommendations
What it costs
An audit with an action plan starts at CHF 900. Ongoing support is discussed case by case: it only makes sense if you have content to publish regularly.
Every project is quoted after a conversation. The price we announce is the price you pay — no line items appearing halfway through. 50% deposit on order, balance on delivery, and 30 days of revisions included.
Frequently asked questions
How long before results?
Technical fixes can show within weeks. Content-driven ranking takes months — three at minimum, often six before a clear effect. Anyone promising faster either does not know the field or is not telling the truth.
Should I create lots of pages to rank better?
No, it is counterproductive. Multiplying near-identical pages to cover every town is a practice Google penalises. A few solid, honest pages beat a catalogue of empty ones.
Does the Google listing really matter?
For a local business it is often the number one lever, ahead of the site itself. A complete listing with photos, accurate hours and recent reviews decides a large share of local searches.
Do you do SEO in German?
Yes, where it makes sense — Fribourg and Murten are genuinely bilingual. Elsewhere in French-speaking Switzerland a German version generally adds nothing and dilutes the effort.
What happens when the engagement ends?
You keep everything: the report, the action plan, the tool access. The technical work stays. Only content production needs to continue, by you or by us.
Let's review your visibility
A first conversation, no strings attached, to scope your project and give you an honest price.
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