Visual identity

A logo, colours and typography that hold together — and hold up on a shopfront, an invoice and a phone screen.

Beyond the logo

A visual identity is not a standalone logo. It is a set of decisions — colours, typography, how images are framed, the tone of the writing — that make you recognisable without reading your name. A logo alone, without that frame, dissolves as soon as it is used.

We start from what you do and who you talk to. Then we propose directions, settle on one, and apply it: website, business cards, email signature, social media, and whatever else you need day to day. You leave with the source files, usable anywhere.

Origin Studio in Geneva and SD Records in Attalens both went through this path — identity first, site second. That order gives the best results: building a site on an identity already in place avoids redrawing everything six months later.

What you get

Logo adapted for screen, print and small formats
Colour palette tested in light and dark
Typefaces chosen with the necessary licences
Written guidelines, usable by another provider
Source files delivered, no dependency on us
Applied to the materials you use daily

Visual identity — what we have already delivered

What it costs

A full identity starts at CHF 900. A logo alone costs less, but we rarely recommend stopping there — it is the guidelines that hold the whole thing together over time.

Every project is quoted after a conversation. The price we announce is the price you pay — no line items appearing halfway through. 50% deposit on order, balance on delivery, and 30 days of revisions included.

Frequently asked questions

How many proposals do you present?

Two or three distinct directions, not twenty variations of the same idea. We would rather defend genuinely different routes and discuss them with you than have you choose between shades.

Do I receive the source files?

Yes, always: vector files, print versions, screen versions, and the written guidelines. You can work with any printer or designer afterwards without coming back to us.

Should I redo my identity before my website?

It is the cheaper order. Building a site on a vague identity often leads to redoing it soon after. If budget forces a choice, we can lay the minimum foundations during the web project.

What if I already have a logo?

We work with it. Many decent logos mainly suffer from having no frame around them: no defined palette, no usage rules. Building guidelines around what exists costs far less than starting over.

Do you also offer photography?

Yes, and it often changes the look of a site more than anything else. Real photos of your workshop, your team or your products beat any stock library. SD Records is a good example.

Let's give your brand a look

A first conversation, no strings attached, to scope your project and give you an honest price.

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